Dustin Beech 

Owner/Head Trainer

With over 20 years of coaching experience in Edmonton Minor, Junior, and Senior hockey, Dustin Beech brings a wealth of knowledge and expertise to the ice. Currently serving as the Head Coach of the U17AAA Sherwood Park Squires in the AEHL and as a scout for Division 1 Junior hockey in British Columbia, Dustin’s extensive hockey background has provided him with opportunities to learn and refine his craft at every level of the game.

Dustin specializes in developing players by focusing on work ethic, commitment, ownership, and the intensity required to excel at elite levels. His deep understanding of tactical gameplay sets him apart, addressing a critical area often overlooked in today’s on-ice training programs. He emphasizes the importance of situational awareness—understanding the “whys” and “why nots” of gameplay—ensuring players can make smarter decisions on the ice.

In addition to his coaching credentials, Dustin is a certified personal trainer who thrives on working with players in the gym, helping them build the strength and conditioning necessary to compete at the highest levels.

If you’re seeking a trainer who combines tactical expertise with a commitment to maximizing your player’s potential, Dustin Beech is the professional you’re looking for.

Jay Adams

Assistant Coach

With over 25 years of coaching experience, Jay Adams is a dedicated and accomplished hockey professional passionate about helping players of all skill levels reach their full potential. As an Assistant Coach for the U17AAA Sherwood Park Squires in the AEHL, Jay brings a wealth of knowledge, experience, and a commitment to player development at the elite level.

Jay has worked extensively in minor, junior, and senior hockey programs, earning a reputation as a coach who prioritizes the growth of both the player and the individual. His ability to adapt his coaching approach to meet the needs of each athlete—whether they are just beginning their hockey journey or competing at the highest levels—is a testament to his dedication and expertise.

A firm believer in fostering a positive, team-oriented environment, Jay emphasizes the importance of hard work, accountability, and respect on and off the ice. His detailed approach to skill development and tactical gameplay ensures players not only improve their technical abilities but also gain the confidence and mental edge necessary to succeed in high-pressure situations.

Jay’s extensive coaching career has included mentoring players who have gone on to compete at junior, collegiate, and professional levels. His commitment to excellence, combined with his ability to connect with athletes, makes him an invaluable resource for players striving to elevate their game.

If you’re looking for a coach who can inspire, challenge, and guide players toward achieving their hockey goals, Jay Adams brings the experience and enthusiasm to make a lasting impact.

Jayden Adams

Assistant Coach & Head Off-Ice Trainer

Jayden Adams is a rising star in the hockey coaching world, combining a deep understanding of the game with a strong foundation in education and training. Currently an Assistant Coach for the U17AAA Sherwood Park Squires in the AEHL and the Head Off-Ice Trainer for Prodigy Hockey, Jayden is committed to helping players excel both on and off the ice.

Specializing in working with defensemen, Jayden focuses on developing advanced skills and tactical gameplay, ensuring players have the tools they need to perform at an elite level. His ability to break down defensive strategies and teach the intricacies of positional play has earned him recognition as a highly effective and innovative coach.

Jayden is also a certified personal trainer and a current student at the University of Alberta, where he is pursuing a degree in Kinesiology and Education. His academic background enhances his ability to design comprehensive training programs that optimize players’ physical performance while building their understanding of the game.

In addition to his work with the Squires and Prodigy Hockey, Jayden contributes to the development of young athletes through his roles with St. Edmund’s Hockey Academy and various other hockey schools across the Edmonton area. His dedication to teaching, combined with his expertise in fitness and hockey skills, makes him a versatile and valuable asset to any player’s development journey.

For players looking to elevate their defensive skills, improve their physical fitness, and gain a deeper understanding of the game, Jayden Adams offers the expertise and enthusiasm needed to help them achieve their goals.